Premium mobile phone brand, TECNO Mobile, and the Premier League’s Manchester City, celebrated the launch of their new global multi-year partnership today.
As the Official Tablet and Handset Partner of Manchester City Football Club, TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across the globe, including Africa where TECNO is already recognised as the market’s leading mobile phone brand.
TECNO, part of Transsion Holdings, was first established in China and over the last decade has grown its global presence to over 40 emerging markets, where City’s fan base is also strong and continuing to grow every day.
Speaking at the launch of the global partnership, which took place at the City Football Academy, Manchester City’s elite training and youth development facility, Tom Glick, City Football Group’s Chief Commercial Officer, said:
“We are delighted to welcome TECNO Mobile to Manchester City’s growing repertoire of global partners. Its global focus coupled with a commitment to each of its local markets reflects our ethos and we look forward to working with them to connect with Manchester City’s global fan base.”
Stephen Ha, General Manager of TECNO Mobile, speaking at a launch event at Manchester City’s City Football Academy added:
“We are honoured to be partnering with such a successful and well known club as Manchester City, continuing our long association with sport at the highest level.
“Providing our consumers with an unparalleled mobile experience is a top priority for TECNO Mobile and we see many similarities with Manchester City when we look at their commitment to delivering a premium match day and digital experience for their fans.
We are delighted to join their team and can’t wait to kick start this partnership together.”
About Manchester City Football Club
Manchester City FC is an English Premier League club whose roots began in East Manchester in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including two Premier League titles, and five FA Cups. Manchester City FC is one of four teams comprising the City Football Group and counts New York City FC, Melbourne City FC and Yokohama F-Marinos among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and Champions’ League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a world-leading first team training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
TECNO Mobile, born in 2006, is a premium mobile phone brand of Transsion Holdings. As the first dual-SIM handset supplier in Africa, TECNO is dedicated to transforming state-of-art technologies into localized products under the guideline of “Think Globally, Act Locally”. By now, TECNO has spread its presence in more than 40 countries across the globe. Its product portfolio comprises of smartphones, tablets and feature phones.
Adhering to the brand essence of “Experience More”, TECNO is committed to enriching customers’ recreational life by providing customized quality products. In 2014 and 2015, TECNO maintained top 20 “Most Admired Brands in Africa” as per African Business, the most influential business magazine in the continent. In 2014, TECNO was awarded the International Quality Crown Award in the Gold Category in London.
As a fast-growing international brand, TECNO has achieved an accumulative sales volume of 114 million units. It is now one of the top three mobile phone brands in Africa and a major player worldwide.
TECNO is fully supported by Transsion’s strength in manufacturing, R&D and after sales services. With 5 manufacturing units around the world, the company is capable of producing 300,000+ handsets per day. Transsion R&D centres are located in Shanghai, Beijing, Lagos (Nigeria) and Nairobi (Kenya) with more than 800 experienced professionals, which are paired with an outstanding design team in France. Transsion’s after sales service brand has 1000+ service touch points globally powered by 4 repair factories to provide unequalled support to TECNO consumers.