Toke Makinwa: The promo blitz surrounding media personality's has been superb — Nigeria Today
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Toke Makinwa: The promo blitz surrounding media personality’s has been superb

Toke Makinwa's publicity game has been super

The publicity surrounding Toke Makinwa's book has been top-notch and her fellow celebrities should take a note from her.

Even if you have been living under a rock for the past week, you would have noticed that media darling Toke Makinwa has been everywhere.

Yes, her book ‘On Becoming‘ is selling like hot bean cakes on Saturday morning, but the activities surrounding her book launch have been outstanding.

Toke Makinwa launched her book about her failed marriage with Maje Ayida on Sunday, November 27, 2016. On this day she graced the cover of Guardian Life Magazine. Oddly enough, her ex-husband was on the cover of This Day Style.

Days after the launch, Toke Makinwa is now on the cover of another magazine ‘Today’s Woman‘ with Africa’s biggest media woman Bonang Matheba.

ALSO READ: Twitter reacts to Toke Makinwa’s book

And that is not the end of it. The top vlogger was interviewed by international fashion blogger Claire Sulmers for DZRPT TV. The interview was about her buzzing book.


Most Nigerian celebrities should take a note or two from Toke Makinwa. The publicity of her book is a total blitz. She is everywhere from magazines, YouTube, Twitter and Instagram. Now, this is what you call publicity and not just randomly releasing new photos.


You might not care much for her book but you cannot deny that the hype around ‘On Becoming’ has been huge. Honestly, celebrities do little or nothing when promoting their latest offering. Some sit back and expect the work to be done for them. This lazy attitude rarely gets you anywhere. You have to be in people’s faces and invade their world.

The Toke Makinwa blitz is sure to continue with more media presence for her. You can sell anything if you push it very hard.

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