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Dunlop expansion boosts Nigeria economy



Nigerian economy gets boost with job prospects as Sumitomo Rubber South Africa (PTY) Limited (SRSA) in partnership with Tyre Express Nigeria Limited have opened Dunlop Zone store in Victoria Island, Lagos.
The opening of the store speaks directly to SRSA Africa expansion strategy which sees them focusing on key African countries with great growth potential and expanding markets. In Nigeria, SRSA has already opened four stores in Lagos, through its partnerships with its distributor.
With the city’s population estimated at 21 million, the store is strategically located to service a range of customer needs including and not limited to ancillary services such as balancing, alignment, brakes, batteries, shock absorbers, exhausts and tow bars.
Through market engagements based on SRSA’s success in various distribution channels, they have introduced the Tyre Retail model to the African continent. Tyre retail in Nigeria is a maturing industry with growing potential, there is huge scope for organized retail sector with the growing numbers of vehicles particularly in the SUV market. Customers are seeking a better shopping experience- that comes with a formalized retail store.
This new world class retail centers will aim to offer a different experience to the customer, with high levels of service, comfortable lounges, free Wi-Fi zone and more.
“Our aim and vision is to change the experience of buying tyres in Nigeria”, said Govind Ram, Director of Tyres Express Nigeria.
“We are taking a long-term investment approach to this partnership, and have therefore made sure that we do not cut any corners. The Tyre Express we are opening in partnership with SRSA is of global standards and I am confident that it would stand high against any others in the world”, said Jaber Abbas, managing director of Tyres Express Nigeria.
Riaz Haffejee CEO of Sumitomo said “It is our vision and aim to enhance the safety for all road users, and reduce the risk of accidents and loss of lives on the road. Motorists must be given readily-accessible choice of high quality new tyres at affordable prices to ensure the right product, is on the right vehicle and fits the right terrain.”
“We want to build a base of staff that are capable of managing his business. Tyre Express has told me that this is not the first one, they have to build at least five more in the Lagos area and they will be expanding in other areas of Nigeria as well. So from an economy point of view, 15 to 20 new jobs will be created for every store and that is pretty good”, Haffejee told journalists.
Sumitomo Rubber currently operates across South Africa and sells Dunlop, Falken and Sumitomo tyre brands into 48 neighboring African countries. The success of Dunlop Zones and its reception in many countries over the years has been highly encouraging, and SRSA confident that a similar pattern will follow in Lagos.

 

HOPE MOSES-ASHIKE

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