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For Mamador, Promotion is the Winning Card

The name ‘Mamador’ was not known in the Nigerian market until two years ago, when PZ Wilmer introduced its Mamador cooking oil. Since it had giants to compete with in the market, handlers of the brand were smart to have quickly introduced a promotion to reward loyal consumers.

As a player in the Fast Moving Consumer Goods (FMCG), it is a usual terrain all over the world. To players in the sector, promotion is not just a marketing tool but a connecting factor in a competitive market. Therefore, more than any sector of the economy, FMCG has consistently leveraged on promotions and reward schemes to connect with the market.

With the ‘Mamador Cook and Cruise promo’ the company dared the giants and competes successfully in the market. By the time it ended recently, cars and other items worth millions had been won.

Reviewing the exercise, the General Manager Marketing, Mamador, Mrs. Bukola Bandele, said the brand had given all Nigerians the opportunity to participate in a free and fair promo and have finally fulfilled all its pledges to all its customers. According to her, Mamador has fulfilled all its promises in terms of product quality and added benefits. “There is no dull moment with Mamador and there will never be dull moment with Mamador because we care about our consumers and will do things that will make our customers happy all the time,” she assured.

Bandele revealed that the promo had strong positive effect on the product sales, as people now buy the brand without being prompted. Five years from now, she hopes, Mamador would be the number one household brand, even as she assured that the firm would do everything possible to make it a reliable brand for all consumers both in quality and care.

In Lagos, a 33 year old mother of three, Mrs. Mercy Onuda, won a car, in Benin, Martha Omorowa Agboniro, a chef in Benin City, Edo State, won a million naira, while a university admission seeker, Mr. Emmanuel Enofe, also won a car in Abuja. This was the situation in almost all the six regions, where the draw took place.

The Mamador Cook and Cruise promo came to an end with the presentation of the final star prize award of Hyundai Accent car to the lady in Lagos.

This recent presentation drew the curtains on the promo. Its first draw was held in November last year. At the end of it all, prizes, totaling over N20 million, including three brand new Hyundai Accent cars and other three consumers winning N1million cash prize each, were expended.

The final presentation, which held at the SPAR Supermarket, Lekki, saw Onuda, going home with the star prize of a brand new Hyundai Accent. She was full of gratitude to the promoters of Mamador for making her a proud owner of a car. “I appreciate it, I thank God for everything,” she said.

In Abuja, Enofe, who also emerged winner of the new Hyundai Accent in the final e-raffle draw promotion competition, described the promo as a life changing initiative. This was also the confession of a mother of two, Mrs. Deborah Ayu, who went home with N1 million cheque.

At the prize presentation ceremony witnessed by members of the Consumer Protection Council (CPC) and the National Lottery Regulatory Commission (NLRC) in Abuja , PZ Wilmer’s Head of Sales, Mr. Mohit Kumar, said it is gratifying to note that the Mamador cooking oil which made its entrants into the Nigerian market few years ago is fast becoming a household name across the country.

He said the company had spent over N20 million in the Mamador cook and cruise promo presentation with the final presentation which held in Abuja.

Kumar attributed the company’s driving force to rewarding its loyal customers for accepting the product in such a short while, adding: “This cooking oil, is unique, its such a wonderful product that anyone cannot resist. It is basically cholesterol free, 100 percent pure vegetable oil, having omega 6 and 9 and having vitamins A and vitamin E.” He said the product is pocket friendly with real value for money.

Asked on how he won the Hyundai Accent, Enofe who is a 2014 graduate of the Army Comprehensive High School, Akure, Ondo state, said though the car had come as blessing to the entire family, he was seriously looking forward to gaining admission into the University.

He said: “My mum and I went to one of the supermarkets in Akure, where we bought the Mamador cooking oil, which is my mum’s favourite. I told my mum that there is a promo going on and that we should send a code to a certain number from Mamador, my mum initially doubted it as she appeared not too interested in the raffle draw. While commending PZ Wilmer for redeeming the prizes as promised during the promo which started from November last year, Deputy Director, Consumer Protection Council (CPC), Mr. Shamm Kolo, said PZ Wilmer had fulfilled their obligation by awarding the prizes to their deserving winners. He said it was their responsibility to monitor the entire promo to the end, adding that CPC was at the ceremony to make sure that the rightful winners got their prizes.

According to statement made available to THISDAY, 333 people were said to have won prizes since the first leg of the prize presentation raffle draw commenced in November in Lagos, Port Harcourt and Akure.

This post was syndicated from THISDAYLIVE. Click here to read the full text on the original website.

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